De La Calle Seeks to Build U.S. Tepache Market ‘From the Street’

From: BevNET
By: Martín Caballero

While probiotic and prebiotic sodas are a relatively recent trend, Los Angeles-based branding and design agency Here Studio is aiming to introduce U.S. consumers to a similar drink with a few hundred years more of a track record. This month, the company is set to debut De La Calle (“from the street”), a line of traditional Mexican tepache fermented drinks in 12 oz. cans. read more